Areas of Expertise
Creative Direction & Brand Storytelling
Campaign Development & Visual Identity Systems
Apparel & Accessories Design
Graphic Design & Illustration
Concept Development & Mood Boards
Seasonal Collection Development
Product Storytelling & Narrative Design
Fashion, Music & Culture Trend Research
Branding & Creative World-Building
Adobe Creative Suite (Illustrator & Photoshop)
CLO3D & 2D-to-3D Visualization
Technical Flats & CAD Development
Repeating Prints & Engineered Graphics
Color Theory & Seasonal Color Development
Fabric, Trim & Materials Sourcing
Factory Communication & Product Development
End-to-End Product Development
Photoshoot Planning & Creative Direction
Digital Content & Multimedia Storytelling
Sketching & Concept Visualization
Cross-Functional Collaboration
Fast-Paced Creative Project Management
I am a multidisciplinary designer and creative director with experience spanning apparel, accessories, graphics, campaign storytelling, and culturally driven brand development across fashion, music, and direct-to-consumer spaces. My work is rooted in narrative, visual identity, and emotionally resonant storytelling, with a strong focus on building cohesive creative worlds through product, imagery, color, graphics, and launch campaigns.
I thrive in fast-paced, collaborative environments and bring experience balancing creative direction with product development, vendor communication, and cross-functional execution. Alongside my work as a designer and founder, I have led apparel and accessories development, photoshoots, visual campaigns, and multimedia storytelling initiatives for brands with global audiences.
I am always excited by opportunities to contribute thoughtful creative perspective, strong visual storytelling, and culturally connected design to collaborative teams and evolving brands.
Email
kayliecaswell@gmail.com
Phone
(763) 742-6024
LinkedIn Profile
https://www.linkedin.com/in/kaylie-caswell
Brand page
https://www.houseofcaswell.com