Areas of Expertise

  • Creative Direction & Brand Storytelling

  • Campaign Development & Visual Identity Systems

  • Apparel & Accessories Design

  • Graphic Design & Illustration

  • Concept Development & Mood Boards

  • Seasonal Collection Development

  • Product Storytelling & Narrative Design

  • Fashion, Music & Culture Trend Research

  • Branding & Creative World-Building

  • Adobe Creative Suite (Illustrator & Photoshop)

  • CLO3D & 2D-to-3D Visualization

  • Technical Flats & CAD Development

  • Repeating Prints & Engineered Graphics

  • Color Theory & Seasonal Color Development

  • Fabric, Trim & Materials Sourcing

  • Factory Communication & Product Development

  • End-to-End Product Development

  • Photoshoot Planning & Creative Direction

  • Digital Content & Multimedia Storytelling

  • Sketching & Concept Visualization

  • Cross-Functional Collaboration

  • Fast-Paced Creative Project Management

I am a multidisciplinary designer and creative director with experience spanning apparel, accessories, graphics, campaign storytelling, and culturally driven brand development across fashion, music, and direct-to-consumer spaces. My work is rooted in narrative, visual identity, and emotionally resonant storytelling, with a strong focus on building cohesive creative worlds through product, imagery, color, graphics, and launch campaigns.

I thrive in fast-paced, collaborative environments and bring experience balancing creative direction with product development, vendor communication, and cross-functional execution. Alongside my work as a designer and founder, I have led apparel and accessories development, photoshoots, visual campaigns, and multimedia storytelling initiatives for brands with global audiences.

I am always excited by opportunities to contribute thoughtful creative perspective, strong visual storytelling, and culturally connected design to collaborative teams and evolving brands.

Email
kayliecaswell@gmail.com

Phone
(763) 742-6024