This body of work explores the development of graphics, prints, and visual systems across apparel, accessories, and lifestyle products. My process often begins with original artwork, illustration, or graphic concepts, which are then expanded into cohesive visual languages capable of functioning across multiple product categories and consumer touchpoints.

The featured projects demonstrate the translation of individual graphics into repeat patterns, engineered placements, apparel graphics, accessories, packaging elements, and broader merchandise collections. By considering both the artwork itself and its final application, I develop graphics that remain visually distinctive while supporting product functionality, merchandising strategy, and brand storytelling.

Across both House of Caswell and Berried Alive, I have created graphic systems that range from narrative-driven textile collections to character-based merchandise programs. These projects reflect an approach that balances creative concept development, technical execution, and product thinking, ensuring that graphics can successfully scale from a single illustration to a complete collection ecosystem.