Lifestyle Apparel & Product
Over the past decade, I co-led the creative direction and product development of a music-driven lifestyle brand spanning apparel, accessories, and home goods. Through seasonal collections and limited releases, I developed cohesive visual systems rooted in storytelling, community connection, and emotionally resonant design.
My work included apparel graphics, repeating prints, color systems, outerwear, hoodies, joggers, leggings, and coordinated soft goods including blankets and lifestyle accessories designed to extend collection narratives across categories. Each release balanced visual identity, wearability, and product cohesion while translating music, emotion, and community culture into tangible product experiences.
Working within a fast-paced direct-to-consumer environment, I collaborated closely with manufacturers and production partners across concept development, graphics execution, product refinement, and launch coordination, helping bring collections from initial idea through final production.
